Our mission is to create exceptional experiences that have a lasting impact…every time.
Our expertise is in strategic creative event production that gives you the confidence to engage, activate and appreciate in a meaningful and authentic way.
Innovative design & bespoke planning
The grandest event project depends on the success of its smallest components. The devil really is in the detail. Whatever you need you can trust us to design, plan and deliver a slick and memorable experience for you and your audience. More
Precision technical production
The success of any event depends on the complex integration of vital technical components. From crystal clear sound to thrilling effects and ambient lighting, our skilled team design, coordinate and operate the lighting, sound, and video.
compelling content
We create, design and produce ‘end to end’ creative technical projects to ensure the graphics match the quality of your work. Our world-class content team help you build, develop and rehearse so you can be sure of flawless live execution.
“I was chatting to one of our store managers about last year’s event and she explained how the Charm ED team had provided some TLC and helped her back to her hotel amongst many other things. She described the team as Purple Angels! It made me chuckle but I also thought so fitting! For anyone planning large scale events, who needs meticulous service from complete event planning and management to delegate care you need to call the purple angels”
Our Story
Charm Event Directors was formed in 2014 by a few passionate event professionals that had over a decade of experience in the industry. As fanatical we as we were then about delivering events, we found ourselves hungry to be better and hungry to be different. We wanted to break away from the traditional agency model, become an intrinsic part of the organisations we partner with and do the very best work possible. Nine years on, we have grown our organisational family and our business has flourished alongside the organisations we continue to work with.
We provide bespoke, creative, full-service solutions to every aspect of Event and Production Management. We consult and collaborate with you at every step of the way, allowing you to meet real objectives and determine measurable outcomes.
Are you an event professional with an exceptional track record and want to join the purple angels?
We are always keen to hear from exceptional event professionals interested in working on projects with us and from others agencies interested in collaborating.
“We consider Charm Event Directors as an extension to our own team - Charm-ED are able to slip into any project we throw at them and deliver outstanding results. We can not recommend Charm-ED highly enough.”
Our people
Our people have one key thing in common. They love events: the energy, the buzz, the exhilaration and the reward of seeing your vision come to life. Here’s our team of founders, producers, creators, innovators and make-it-happeners. All individual superstars that come together to do amazing things…The CHARM-ed Way!
louise Hayler
Louise is a company founder who leads the production design and delivery of key events projects. She has dedicated her whole career to the Events industry and has over 15 years of experience in almost every role imaginable. As Event Director, Louise places great emphasis on a proactive approach to working and believes that good outcomes are built from great relationships.
joanna martin
Joanna is a company founder who leads the logistical design and delivery of key event projects. Her vast experience has seen her working with an extensive range of clients across diverse business sectors. As Event Director, Joanna is a creative thinker that effectively leads complex projects to successful delivery, on time and in budget. Joanna believes the difference between good and great is the attention to detail.
Kevin Butterfield
Kevin is CHARM-ed’s go-to technical expert! Kevin has broad knowledge and experience across all areas of technical production; including lighting, sound, video, set design and scenic builds. As technical lead on many of our key projects he is dynamic in his approach and believes in continuous innovation and creativity to realise your vision. Kevin works closely with internal teams and external suppliers.
“Once again...you’ve smashed it! Bigger and better than ever.
Thank you for everything you do. These events are incredible because of you.”
BLOg & Updates
CharmED Blog posts
When we think of a glam events, we often think of a red carpet. Across the event industry carpets are used to improve aesthetic and comfort across all different types of events, not just the glitzy ones. What can we do to stop huge amounts of carpet going to landfill?